Once upon a time when MTV lost its 'music television' label..

What would happen if you add too much glitter to your fancy party outfit? It'd probably spoil the whole effect and you'd look like a christmas tree decoration. What would happen if you eat the two whole chocolate cheesecakes? Your level of sugar in blood would instantly increase and you'd probably feel sick. It is what exactly has happened to MTV of our times - it's all glitter and shiny, but at the same time it's sugary and makes you want to throw up.

I remember the times when I used to sit with my sister in front of tv and watch really good music videos on MTV. But those times are gone and since there are more dumb tv series and reality shows, the word - MTV -  has stopped to be an abbreviation for music television, but started to mean a tv filled with all that 'junk' shows - you name it. Several years ago the era of popular television has started and actually, we did have to wait long for the company to change its logo. Los Angeles Times posted an article informing that it's not surprising that this week the 29-year-old network bowed to the inevitable and finally scraped the legend "Music Television" off its corporate logo (Feb. 13, 2010). 

At first I found it ironic that they decided so willingly to cut off the part of the logo that was an integral piece of a MTV community for all these years (actually it has been created on August 1, 1981!) But then we learn from Under Consideration site that MTV realized being 'music television' was too limiting," and "MTV is not about music anymore, and its new logo dispenses with the hindering description of 'Music Television'.

To cut the story short - what happened with the missing part of the logo? It has probably landed in the trash icon on a desktop of a skilled IT expert who had tested his talent of using CTRL+X command. But let's face it, with the moment of the decision, MTV was already missing the sense of music television. Was it a commercial manipulation or just a need for changes (one logo for 29 years? come on, everyone could have got bored with it), now it does not matter.

The visual example of this inevitable change you can see at the top of this blog. Actually I borrowed this image from one of the multitude of blogs, which are commeting the MTV phenomena. It occurs to me that there are a lot of disappointed MTV lovers, who (for the sake of their brains' good) have stopped to watch it. They skip this sugary shows (often sexually offensive and brutal) and substitute MTV with their mp3 players or various music videos that they can watch on the Internet.


the MTV logo looks like an old friend who just got unflattering plastic surgery, one tuck and one pull too many that have left a memory of what used to be there.* And none of the known stiches would be useful here.